A Problem With Delivery

The medical system and the physical therapy profession have failed to evolve. As a doctoring profession, physical therapists in Wisconsin can see patients without a referral and are trained to identify injuries with accuracy similar to sports medicine physicians. But instead of functioning as front-line providers, most PTs are still stuck in therapy gyms - delivering therapy care designed more for the deconditioned or post-surgical patient.

When runners get injured, they are usually funneled through a process that wastes time: first, wait 1-2 months to see a physician (who may just tell you to stop running). Then get referred to PT, where you show up weekly and spend a lot of money for basic exercises that don’t relate to your goals - oftentimes doing them next to the patient doing the same exercises after their knee replacement.

Runners are different. They're motivated, independent, and already know how to move. What they need isn’t supervision, it’s insight. They need to understand the injury, how to keep training around it, and how to allow it to heal optimally. That process doesn’t require a weekly appointment. It requires a plan, good communication, and a therapist who actually understands the sport and its demands. So, I developed a model that accomplishes that.

Typical Care Delivery

High, variable out-of-pocket costs, especially with high-deductible health plans

Frequent visits that don’t add meaningful value

Generic, one-size-fits-all exercise programs

Unclear or confusing diagnoses

Focus on pain reduction and getting you out the door, not actually making you better

Lack of run-specific knowledge and actionable guidance

How I Work with Runners

Interested?

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